Social networks in a B2C environment

When a company enters the world of internet and  the social networks it should be a fundamental premise to assume that the advantages of getting there do not come for free.  . The higher the number of users that can be reached, the larger the range of services that must be willing to offer.


Assuming that the great advantage of internet is that it is accessible to "almost" everyone. Within this large group we have access (which is not as difficult to reach for us or for our competitors), there are all kinds of users and potential customers:

•  Users with high knowledge of internet and social networks.
•  Users with basic knowledge of internet.
•  Users who are already customers and experts in our kind of product / services.
•  Users looking for a solution to a need and do not know us at all.
•  Users for whom their time is their most valuable asset.
•  Users that have plenty of time to devote to research in Internet and communicating in social networks.
•  Users with infinite patience.
•  Users with little patience.
•  And many more types, depending on how big we would like to make the group or how much we would like to customize the treatment.

Apart from the strategies we will use to try to reach those users who we will  try to convert into customers, it should be clear that the level of service we offer and the prospective client will have access to will be conditioned by the amount of money we want to invest in our presence in  the internet or specific network and the tools we will use to communicate with them.It must also be equally clear that the number and quality of customers we have, their level of satisfaction and  their loyalty will be directly proportional to the treatment received, and not always directly proportional to the amount invested. We all know cases of large corporations that have invested billions into social networking sites and webs  and have got  rather poor results and the other way around, small businesses with limited resources who have been able to communicate successfully.


I recently saw the film about Margaret Thatcher, at one point says something like "the evil of our times is that people are more concerned about  feelings than thoughts" ..., she  might have a point, that something is reasonable does not mean it is not taking  feelings into consideration.